11. A Unique Advertising Initiative
Inventive Marketing Strategies
Where to Buy: eBay
Typical Price: $100*
Today’s fast-paced marketing world demands creativity. With so many brands competing for attention, marketers must think outside the box to stand out. One smart strategy is using everyday places that connect with consumers, like the large refrigerators in convenience stores.
When shoppers approach these coolers for a drink, they see many options. Clever branding and eye-catching displays help products get noticed. Placing items in busy spots increases visibility and encourages people to choose one brand over another.

A Creative Promotion
Freezers in convenience stores serve as both storage and unique marketing spaces. They offer a fun backdrop for candid photos that combine humor and product placement. One memorable picture shows an older man playfully posing as a tribal chief, his “headdress” made of drink bottles.
This amusing scene entertains viewers while cleverly promoting the drinks. The mix of humor and creativity in this approach shows how unexpected moments can grab attention and build positive brand connections.
Recommended Reading: Captivating Women of the 1970s: Best Iconic Photos
The cadence feels intentional.